Top 5 Books On Start-Up Culture, Ideas, Branding, and Mistakes and Corrections … To Read On Your Knowledge Base today;
Leaders and readers. That rings true, and it is especially important for start-up founders and executives who want to avoid the pitfalls of failure—especially the ones with messy endings.
Top 5 Books On Start-Up Today
Our books below illustrate not only important lessons from failed start-ups but also work by beloved author Bernadette Jiwa, who impounds the importance of meaning behind your brand, as well as best sales communications by expert Phil M. Jones. Check them out! … List of 5 Books On Start-Up today …
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Bad Blood By John Carreyrou
The well Street Journal investigative Reporter John Carreyrou Deftly Investigates the truth behind theranos, a Company that started off with the aim of changing the pharmaceutical industry.
In The End, John reveals that it was all a lie, as the revolutionary handheld box that was claimed to be able to administer a number of medical test with a single prick turn(ed) out to be Non-Existent.
John proves his worth as a Journalist through an Exhaustive investigation that includes interviews with more than 150 people, most of them Ex-theranos Employees.
the most important message from the Book is not just about the scam and the Impact it had on paticents, it is also actually about the promise of the technology industry itself, where there is a culture of overpromising to attract investors.
overpromising, abusing employees as the norm for ‘start-up Culture’, and Avoiding laws and morality with the promise of innovation are things that should be observe(d) and possibly changed for a healthier start-up environment.
Meaningful by Bernadette Jiwa
Bernadette Jiwa provides a compelling view on brand marketing through her book meaning in which the emphasis on how marketing starts by understanding a customer’s lives and how companies can help them find solutions.
she says that most businesses that succeed do not start with the best idea or biggest budget but they start with the story of someone who wants to do something and they cant.
Meaning shower us with many of businesses that truly understandbsomebodys problem before they get on a product or service. she captivates imagination through the stories of companies like black milk clothing, canva, goproflow hive, khan academy, and Nike flyease.
from each story, you will start to understand that how your product or service impacts your
customers’ feelings is what matters in the end.
Exactly what to say: The magic words for influence and impact by Phil m. jones
Wanting to make an impact on investors, or potential clients? Then this book will help you choose the rights words.as a leading sales expert, Phil m. jones trains people in the art of communication.
His message is that oftentimes the decision between a customer choosing you over your competitor is your knowledge on what to say as well as when and how to make it really counts.
With so many ideas and easy-to-implement suggestions, this book will assist you to get the outcomes you need from the conversations you have.
Made to stick: why some ideas survive and others die by chip and dan health
Authors chip and dan health take us through stories of ideas that stuck and explain to us ways to make ideas stickier, such as applying the human scale principle, the velcro theory of memory, and creating curiosity gaps.
Throughout the book, you will be entertain(ed) with discoveries of “sticky” messages in different kind-from the infamous ” kidney theft ring” hoax to a vision for a new product at Sony.
Readers are taken on a tour of interesting success stories from the Novel Prize-winning scientist who drank a glass of bacteria just to prove a point about stomach ulcers to an elementary-school teacher whose simulation actually prevent(ed) racial prejudice.
Not only provocative, made to stick shows us the essential principles of winning ideas that we can use to make our own messages stick.
The Smartest Guys in The Room: The amazing rise and scandalous fall of Enron by Bethany Mclean and Peter Elkind
However, Journalist Bethany McLean was sharp enough to ask how exactly they made money, and since then, enron’s real issues started to surface.
Fortune senior Writers Bethany McLean and Peter Elkind then started their meticulous research on the truth behind Enron and The Book successfully takes the reader Behind Enron’s closed Door of private meetings.
Talking to a range of unique sources, the book takes us from Enron’s rise to its disastrous end. the Book reveals a story of greed, arrogance, and lies _ an encapsulation of all that is wrong with many businesses today.
Aside from the fascinating human drama, hopefully, this will be an account that proves to contain valuable lessons for growing start-ups.
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